Re: Logo

[Philippe Troin <phil@xxxxxxxx>]

Justin,

I'll throw in my 2 cents.
First thanks for the work, it looks great.

From all 10 icons in this round, my personal favorite is copy 3.
I like the subdued Z graphic, and the name of the project being clearly
visible.
If I had to change a couple of things, I would try:
 * using lower case instead of small caps: this is the way I think most
   people see the string "zsh" in their daily life.
 * using italic, so that "zsh" slants the same way as the stylized Z,
   giving a sense of forward motion.
 * Maybe I'd try extending the bottom horizontal part of the stylized Z
   and have the string "zsh" or "sh" rendered over this extended bottom
   Z leg.  Scuse' the ASCII graphics and wrong aspect ratio:
      o---,
         /
        /     zsh
       / 
       `--------------o      

This is what I don't like about some other logos:
 * For logos 6-10, I don't really see "zsh" initially, just "sh".  It
   takes an extra step to think about or see "zsh" in the logo.  Maybe
   making the stylized Z smaller would help here.
 * I think number 4 is too dark/heavy.
 * I don't like the font on number 5, just a personal taste.
 * I don't like the bottom vertical alignment on number 2, it doesn't
   feel natural.
 * In number 1, I think that "zsh" all lower-case would work better
   than the initialed "Zsh", see first bullet above for the rationale.

Thank you again for the great looking logos!

Phil.

On Thu, 2019-07-11 at 19:45 -0700, Justin Dorfman wrote:
> Hey Everyone,
> 
> I gave our designer the feedback and this is what he came back with
> https://cl.ly/aca8f4c2ecab
> 
> I think the icons are great, but the wordmarks need work. I've been
> playing
> with different fonts and I'm just not happy yet 
> https://cl.ly/b92d660678b9
> 
> Look forward to your feedback.
> 
> 
> Regards,
> 
> Justin Dorfman
> @jdorfman <http://www.twitter.com/jdorfman>
> 
> 
> On Tue, Jul 2, 2019 at 9:55 AM Sebastian Gniazdowski <
> sgniazdowski@xxxxxxxxx>
> wrote:
> 
> > On Fri, 28 Jun 2019 at 12:13, Stephane Chazelas
> > <stephane.chazelas@xxxxxxxxx> wrote:
> > > 2019-06-27 16:20:31 -0700, Bart Schaefer:
> > > [...]
> > > > Now that you mention it, I'm curious how orange and black got
> > > > chosen
> > > > in the first place?  Is it because zsh was invented at
> > > > Princeton?
> > > [...]
> > > 
> > > Sorry for throwing a completely unrelated idea late to the
> > > party, but when the idea of a new zsh logo was first mentioned,
> > > one thing that came to my mind was a "ZSH" made with multicolor
> > > lego bricks to reflect the multi-faced, modular nature of zsh
> > > (and it can be shaped any way you want; playdough would also
> > > work there I guess).
> > > 
> > > Maybe not the best image for a shell as lego bricks may convey
> > > some "building" meaning which do not as directly apply to a
> > > shell as to other tools.
> > 
> > I would agree that the lego bricks convey the 'building" meaning,
> > which to me appears as a "free your mind" sense, which if shared
> > among
> > other people would be an useful one for Zsh as the message to
> > convey
> > about itself.
> > 
> > 
> > --
> > Sebastian Gniazdowski
> > News: https://twitter.com/ZdharmaI
> > IRC: https://kiwiirc.com/client/chat.freenode.net:+6697/#zplugin
> > Blog: http://zdharma.org
> >