Re: Logo

[Justin Dorfman <justindorfman@xxxxxxxxx>]

Hey Bart,

> I'm still not especially excited by the open circles at the ends of the Z
(what are they meant to convey?)

Noted. TBH nothing, just a design idea they had.

> but among the first five suggestions in this round I prefer the color
scheme of #2 (the black background).  I otherwise essentially agree with
Phil's comments.

Awesome noted.

@everyone else, doing my best to respond. Got a few fires to put out this
week.

Regards,

Justin Dorfman
@jdorfman <http://www.twitter.com/jdorfman>


On Fri, Jul 12, 2019 at 11:46 AM Bart Schaefer <schaefer@xxxxxxxxxxxxxxxx>
wrote:

> I'm still not especially excited by the open circles at the ends of the Z
> (what are they meant to convey?) but among the first five suggestions in
> this round I prefer the color scheme of #2 (the black background).  I
> otherwise essentially agree with Phil's comments.
>
>
> On Fri, Jul 12, 2019, 11:22 AM Philippe Troin <phil@xxxxxxxx> wrote:
>
>> Justin,
>>
>> I'll throw in my 2 cents.
>> First thanks for the work, it looks great.
>>
>> From all 10 icons in this round, my personal favorite is copy 3.
>> I like the subdued Z graphic, and the name of the project being clearly
>> visible.
>> If I had to change a couple of things, I would try:
>>  * using lower case instead of small caps: this is the way I think most
>>    people see the string "zsh" in their daily life.
>>  * using italic, so that "zsh" slants the same way as the stylized Z,
>>    giving a sense of forward motion.
>>  * Maybe I'd try extending the bottom horizontal part of the stylized Z
>>    and have the string "zsh" or "sh" rendered over this extended bottom
>>    Z leg.  Scuse' the ASCII graphics and wrong aspect ratio:
>>       o---,
>>          /
>>         /     zsh
>>        /
>>        `--------------o
>>
>> This is what I don't like about some other logos:
>>  * For logos 6-10, I don't really see "zsh" initially, just "sh".  It
>>    takes an extra step to think about or see "zsh" in the logo.  Maybe
>>    making the stylized Z smaller would help here.
>>  * I think number 4 is too dark/heavy.
>>  * I don't like the font on number 5, just a personal taste.
>>  * I don't like the bottom vertical alignment on number 2, it doesn't
>>    feel natural.
>>  * In number 1, I think that "zsh" all lower-case would work better
>>    than the initialed "Zsh", see first bullet above for the rationale.
>>
>> Thank you again for the great looking logos!
>>
>> Phil.
>>
>> On Thu, 2019-07-11 at 19:45 -0700, Justin Dorfman wrote:
>> > Hey Everyone,
>> >
>> > I gave our designer the feedback and this is what he came back with
>> > https://cl.ly/aca8f4c2ecab
>> >
>> > I think the icons are great, but the wordmarks need work. I've been
>> > playing
>> > with different fonts and I'm just not happy yet
>> > https://cl.ly/b92d660678b9
>> >
>> > Look forward to your feedback.
>> >
>> >
>> > Regards,
>> >
>> > Justin Dorfman
>> > @jdorfman <http://www.twitter.com/jdorfman>
>> >
>> >
>> > On Tue, Jul 2, 2019 at 9:55 AM Sebastian Gniazdowski <
>> > sgniazdowski@xxxxxxxxx>
>> > wrote:
>> >
>> > > On Fri, 28 Jun 2019 at 12:13, Stephane Chazelas
>> > > <stephane.chazelas@xxxxxxxxx> wrote:
>> > > > 2019-06-27 16:20:31 -0700, Bart Schaefer:
>> > > > [...]
>> > > > > Now that you mention it, I'm curious how orange and black got
>> > > > > chosen
>> > > > > in the first place?  Is it because zsh was invented at
>> > > > > Princeton?
>> > > > [...]
>> > > >
>> > > > Sorry for throwing a completely unrelated idea late to the
>> > > > party, but when the idea of a new zsh logo was first mentioned,
>> > > > one thing that came to my mind was a "ZSH" made with multicolor
>> > > > lego bricks to reflect the multi-faced, modular nature of zsh
>> > > > (and it can be shaped any way you want; playdough would also
>> > > > work there I guess).
>> > > >
>> > > > Maybe not the best image for a shell as lego bricks may convey
>> > > > some "building" meaning which do not as directly apply to a
>> > > > shell as to other tools.
>> > >
>> > > I would agree that the lego bricks convey the 'building" meaning,
>> > > which to me appears as a "free your mind" sense, which if shared
>> > > among
>> > > other people would be an useful one for Zsh as the message to
>> > > convey
>> > > about itself.
>> > >
>> > >
>> > > --
>> > > Sebastian Gniazdowski
>> > > News: https://twitter.com/ZdharmaI
>> > > IRC: https://kiwiirc.com/client/chat.freenode.net:+6697/#zplugin
>> > > Blog: http://zdharma.org
>> > >
>>
>>